Children in Laos with their new football kit

Total Football believes that football can make the world a better place: the game crosses borders, breaks down cultural barriers and encourages team spirit. As a part of our CSR (corporate social responsibility) program, over the past year we have sent kit to players in Kenya, Laos, Mozambique, Mongolia, Laos and Sri Lanka.


In Japan, Total Football played an important role in Nike’s ‘All For Japan” project following the March 11th 2011 Tohoku earthquake & tsunami, both running clinics for players in the disaster area, and collecting donations at clinics nationwide. We are also continuing to run coaching sessions in the Tohoku region to support the local football ecosystem.


In collaboration with a member of staff from the Kagoshima prefectural government and officials from Laos, Total Football was able to send two batches of football balls and boots to rural areas of the country. With 60% of the population living in poverty, this was the first time that many of the children had seen a pair of football boots; they would usually play in either sandals or barefoot.

Sri Lanka

Total Football sent two shipments of football boots to players in the Eastern Province in the Ampara District of Sri Lanka, which, following a period of war, is now recovering. The President of the Football Federation of Sri Lanka was kind enough to send Total Football a letter of thanks for the donation.


Whilst in the Philippines running training sessions for the U22 National Team, Total Football staff ran free coaching sessions for local coaches, and handed out Nike football stickers to children met on the streets. Our coaches will be returning to the region to further support the growth of the footballing community.


We also support teams in Ulaanbaatar, Mongolia. Here’s the latest report from the coach:

The football project is going great, we started two new teams. A team in the main city Ulaanbaatar and we called it Levit junior team, these kids come from different groups of people, some from church, some from poor families, some school friends, around 30 of them in this junior team. Their age is from 6 to 13 years old. A very fun group, they come and do training once a week. We are teaching basic skills as well as doing some character training through football. They like kicking the Nike balls you sent us.

The other team is called school team, this school is located on the outskirt of the city, a very poor area where there is no running water and no heating system so they have to fetch water daily for their needs and burn coal to keep them warm in winter. It is our project plan that we help poor kids, give them the opportunity to learn football and also again teach them good character. In this team, sometimes we have 50 school kids coming, sometimes only around 25.


Thanks to the contacts Total Football has developed through our TFA Elite Soccer Academy, we were able to send 50 pairs of boots to a small community in Mozambique.

Total Football will continue to support teams in need of kit and promote football as a way to build strong community ties.